With a bonkers brand story, our fruit-tastic energy drink has a unique history...
Our Thai roots
Aed Carabao is to Thailand what Springsteen is to America and Marley is to Jamaica.
He celebrates the struggles and victories of the working Thais. That’s why they love him.
But rather than just sing about this, 17 years ago he and his close friend, businessman Sathien Setthasit, chose to do something about it. That’s why they created Carabao Energy Drink, to give the hard-working Thai population the energy to meet daily challenges.
Carabao launched in Thailand in 2002, and is now the #2 Thai Energy Drink, worth $2.5bn globally.
It proved so popular that it's now in the UK!